Taking Products from Idea to Market Success
How We Do It
Global Personal Care Brand Explores the Launch of a Product Line in a New Category
This longtime FillTech USA customer conducted significant market research to explore the feasibility of extending its brand into a new and highly competitive market segment.
After positive market feedback and development of a go-to-market strategy, the customer engaged with FillTech USA to collaborate on product formulas, packaging formats and an assessment of manufacturing costs. Within one year of engagement, eight items were launched successfully to market.
Major E-commerce Retailer Seeks to Extend Its Online-Only Personal Care Brand into a Popular Category within the Segment
Market research performed by the customer identified a personal care product category where it did not have a current offering.
The new customer possesses a proven ability to market personal care products directly to consumers and was comfortable with its ability to launch the product and achieve acceptable sales levels.
FillTech USA conducted a prompt reverse engineering project centered on a competitor’s formula. Our company was also able to meet the unique shipping and distribution requirements that the customer needed.
A Manufacturer and Distributor of an On Trend Raw Material Seeks to Enter the Personal Care Products Industry under a Newly Created Brand
The customer sought to supply its raw materials to a contract manufacturer who would then source the additional ingredients and packaging components required to produce the finished products.
Research by the customer indicated the need for a launch of a full line of six products in order to effectively facilitate its entry into mass and specialty retail as well as e-commerce channels.
FillTech USA lab personnel conducted a comprehensive research & development effort converting the customer’s ingredient goals and specifications into a full line of finished product formulations. We then assisted the customer’s team with packaging selections and label designs for each product type.
FillTech USA Develops a Turn-key Homeopathic Skin Care Product for Mass Retail Distribution
This long time FillTech USA customer is a national distributor of private label personal care products selling into mass and specialty retail clients.
Regular consultations are held by the customer with its grocery, drug, e-commerce and retail clients to devise emerging trend, category growth and new ingredient ideas.
A niche homeopathic skin care product marketed only through e-commerce was identified as a strong candidate for mass retail. Customer engaged with FillTech USA to develop a turn-key comparable product that is now merchandized in all major retailers.
Based on the success of the homeopathic project, the customer then worked with FillTech USA to reformulate and reposition a personal care brand that had been dormant for over 10 years. That brand is now the #1 selling product in its category.
Manufacturer of a Unique Raw Material Desires to Enter into the Personal Care & Rx Products Industry after Purchasing the Assets for a Discontinued Product Line
After formulas and hard assets were moved over to FillTech USA to update and refurbish them, we assisted and coordinated the relisting of the 510(k) Medical Device registrations and ISO certifications, which allowed the six SKU product line to be relaunched into international markets.
An Entrepreneur with Personal Care Product Marketing Expertise Seeks to Launch a Company Offering Consumers a Line of Products Featuring Ingredients Reflecting Current Trends
Market research indicated that current products on the market were not addressing the consumer niche that the entrepreneur had identified.
FillTech USA lab personnel organized and completed a substantial research & development project converting the entrepreneur’s ingredient goals and specifications into a full line of finished product formulations. Our project management team then assisted the entrepreneur with packaging selections and label designs for each product type.